“Grace and Louise’s model has provided extremely valuable insight, particularly in understanding the incremental value of our brand marketing activity, which we had been previously unable to evaluate due to concurrent promotions, range changes and competitor activity- all of which are accounted for and quantified in their model.

The team spent a lot of time with stakeholders getting to know our business and had great patience/determination in processing the messy data sets we provided. The result is a model that we’re confident represents the true revenue drivers in our business and has already been used in financial planning and budgeting decisions.

Their debrief was comprehensive and commercially focused, addressing the key business questions that had been troubling our senior stakeholders at the start of the project.”