Tags Archivesmarket mix modelling

Gemma Phillips, Marketing Analytics Manager, Online Fashion Retailer

“Grace and Louise’s model has provided extremely valuable insight, particularly in understanding the incremental value of our brand marketing activity, which we had been previously unable to evaluate due to concurrent promotions, range changes and competitor activity- all of which are accounted for and quantified in their model. The team ...

Read More

Marios Perrakis, Lead Data Scientist, ITV

“Grace and team have been an excellent partner in providing ITV with a robust and accelerated understanding of Marketing Effectiveness through their Econometrics modelling expertise and wealth of experience. Their developed models balance depth and interpretability, and the overall, high-quality work has since opened up new avenues of insight for ...

Read More

Get in Touch

This is a unique website which will require a more modern browser to work!

Please upgrade today!