“Grace and the team at Gracious Economics have been fantastic partners to work with on this project. They have taken us through a process which could easily have been confusing and overwhelming but instead has produced insightful results which will now play a vital role at the heart of our ...
Read MoreCharles Quartey, Head of Media, Barclays UK
“I had the pleasure of working with Dr Kite on several rounds of econometric modelling while she was at OMD. Dr Grace is obviously immensely intelligent, and the highly personable way in which she collaborated and explained every step of the way made it an absolute joy to work with ...
Read MoreGemma Phillips, Marketing Analytics Manager, Online Fashion Retailer
“Grace and Louise’s model has provided extremely valuable insight, particularly in understanding the incremental value of our brand marketing activity, which we had been previously unable to evaluate due to concurrent promotions, range changes and competitor activity- all of which are accounted for and quantified in their model. The team ...
Read MoreKatherine Richards, Nutrition Policy and Advocacy Adviser at Save the Children UK
“Thank you again for such a thorough job. Honestly, I can’t tell you how great it has been to know I can rely on your contributions to be absolutely spot on. It has made this whole report process so much easier!”
Read MoreMarios Perrakis, Lead Data Scientist, ITV
“Grace and team have been an excellent partner in providing ITV with a robust and accelerated understanding of Marketing Effectiveness through their Econometrics modelling expertise and wealth of experience. Their developed models balance depth and interpretability, and the overall, high-quality work has since opened up new avenues of insight for ...
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