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Technical support for IPA award entries

IPA awards

The IPA awards are the most rigorous and prestigious advertising effectiveness awards in the world.

To win, advertisers and their agencies must demonstrate that their campaign had a strong return on investment, bringing more in profit than it cost to produce and air.

Technically correct, explained well

Entries rely on statistical evidence and econometrics but they also need to be clear for judges that don’t have a technical background.

In 2020, we worked with the much awarded creative agency Adam and Eve DDB to assemble and quality-check evidence.

We also worked with econometrics suppliers to ensure technical appendices relying were up to scratch.

Watch this space for this years winners

The IPA will be announcing winners in the autumn.

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