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Digital Attribution

In some categories, particularly those where customers do a lot of research online before buying, digital attribution is an essential part of marketing effectiveness research. It identifies which of the things people see online contribute most to their decision to purchase something.

Combining analytics is very powerful

We provide digital attribution in combination with market mix modelling to enable a detailed understanding of what digital channels do.

The combination works because market mix modelling quantifies how important digital is in the scheme of all sales drivers, and then attribution allows a further drill down, showing which websites and which types online advertising are most effective.

Attribution also allows an understanding of what time of day and day of the week people are most responsive to online ads, and the ideal number of times people need to see an ad.

We have carried out extensive programmes of analysis for both financial services and energy companies recently. To find out more, get in touch through our contact page or email info@graciouseconomics.co.uk

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