“Working with Grace and Louise to understand what is driving our performance and the contribution marketing is making has been one of the most rewarding things we’ve done this year. They’ve really understood our business, supported us in gathering the data required and then worked hand-in-hand to make sure we ...
Read MorePaul Ridsdale, Director of Viewer Marketing, ITV
“Grace and the team at Gracious Economics have been fantastic partners to work with on this project. They have taken us through a process which could easily have been confusing and overwhelming but instead has produced insightful results which will now play a vital role at the heart of our ...
Read MoreCharles Quartey, Head of Media, Barclays UK
“I had the pleasure of working with Dr Kite on several rounds of econometric modelling while she was at OMD. Dr Grace is obviously immensely intelligent, and the highly personable way in which she collaborated and explained every step of the way made it an absolute joy to work with ...
Read MoreGemma Phillips, Marketing Analytics Manager, Online Fashion Retailer
“Grace and Louise’s model has provided extremely valuable insight, particularly in understanding the incremental value of our brand marketing activity, which we had been previously unable to evaluate due to concurrent promotions, range changes and competitor activity- all of which are accounted for and quantified in their model. The team ...
Read MoreKatherine Richards, Nutrition Policy and Advocacy Adviser at Save the Children UK
“Thank you again for such a thorough job. Honestly, I can’t tell you how great it has been to know I can rely on your contributions to be absolutely spot on. It has made this whole report process so much easier!”
Read MoreRob Beevers, Head of Effectiveness, OMD
“It has been an absolute pleasure to work with Grace this year at OMD, she has been instrumental in delivering a significant program of analytics across key clients. Grace has a fantastic aptitude for the work, is very strong technically and combines this with deep relationship development skills, both external ...
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