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Ross Farquhar, Chief Marketing Officer, Wagamama

“Working with Grace and Louise to understand what is driving our performance and the contribution marketing is making has been one of the most rewarding things we’ve done this year. They’ve really understood our business, supported us in gathering the data required and then worked hand-in-hand to make sure we ...

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Gemma Phillips, Marketing Analytics Manager, Online Fashion Retailer

“Grace and Louise’s model has provided extremely valuable insight, particularly in understanding the incremental value of our brand marketing activity, which we had been previously unable to evaluate due to concurrent promotions, range changes and competitor activity- all of which are accounted for and quantified in their model. The team ...

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