Ross Farquhar, Chief Marketing Officer, Wagamama

“Working with Grace and Louise to understand what is driving our performance and the contribution marketing is making has been one of the most rewarding things we’ve done this year. They’ve really understood our business, supported us in gathering the data required and then worked hand-in-hand to make sure we ...

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Marios Perrakis, Lead Data Scientist, ITV

“Grace and team have been an excellent partner in providing ITV with a robust and accelerated understanding of Marketing Effectiveness through their Econometrics modelling expertise and wealth of experience. Their developed models balance depth and interpretability, and the overall, high-quality work has since opened up new avenues of insight for ...

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Gemma Phillips, Marketing Analytics Manager, Online Fashion Retailer

“Grace and Louise’s model has provided extremely valuable insight, particularly in understanding the incremental value of our brand marketing activity, which we had been previously unable to evaluate due to concurrent promotions, range changes and competitor activity- all of which are accounted for and quantified in their model. The team ...

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