Research that’s easy to understand, trust, and use.

Usable results

Producing marketing analytics and policy research that non-technical people can rely on is tricky.

Using the right techniques and carefully checking results is not enough. The analysis has to rest on a genuine understanding of the real world – built by talking to the people involved. Research also has to be explained well. To confidently use quantitative research, people need to understand the common sense in its methods and findings. If they don’t, they just won’t believe in it.

The solution is collaboration. Involving the people who will use the work, or those it seeks to influence, from the beginning. Success also takes practice. Our team has a long history of doing lots of different quantitative projects for lots of different non-technical people, and experience with training and teaching.

Marketing Analytics

Statistical modelling is the most robust way to evaluate advertising and other marketing initiatives. We have collectively carried out over 100 separate projects.

We design a bespoke modelling approach for every client, using market mix modelling, digital attribution or a combination of the two. This is informed by the client’s own understanding of their business and relevant economic theory. Our final models make sense in the context of what is already known about the brand and about the world. They also pass an extensive list of statistical/econometric tests.

We regularly produce models for IPA Effectiveness Awards submissions. Without exception, when assessed by technical judges, these have been found to be reliable. So far, we have contributed to 8 bronze award winners and 2 gold medal.

Policy Research

Quantitative research can be a very powerful route to influencing decisions on policy: Indexes, rankings, and other metrics that measure progress hold governments and societies to account, and highlight where efforts need to be focused in future. Econometrics and case studies delve into the causes of problems and help to identify their solutions. Simulations and scenarios show just how many people might see their lives improve when policies change.

Our policy oriented research has been published by a range of NGOs, universities, government departments, and in academic journals. It has been extensively reviewed by technical experts and by policy and advocacy professionals. It has been quoted in many publications including all of the major UK broadsheets, and has been presented to prime ministers and dignitaries.

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