FEATURED PROJECTS
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Technical support for IPA award entries
Marketing analytics -
Market mix modelling for an online retailer
Marketing analytics -
Marketing analytics for a beer brand
Marketing analytics -
Marketing analytics for a credit card client
Marketing analytics -
Market mix modelling for a UK broadcaster
Marketing analytics -
Market mix modelling for shopping centres
Marketing analytics -
Ranking brands by their momentum
Marketing analytics -
Market mix modelling for a restaurant chain
Marketing analytics -
Making the case for healthcare aid
Policy Research -
Econometrics for a UK toy manufacturer
Marketing analytics -
Market mix modelling for an energy supplier
Marketing analytics -
Analytics for 2018 IPA award entries
Marketing analytics
RECENT TESTIMONIALS
Ross Farquhar, Chief Marketing Officer, Wagamama
“Working with Grace and Louise to understand what is driving our performance and the contribution ...
Paul Ridsdale, Director of Viewer Marketing, ITV
“Grace and the team at Gracious Economics have been fantastic partners to work with on ...
Charles Quartey, Head of Media, Barclays UK
“I had the pleasure of working with Dr Kite on several rounds of econometric modelling ...
Gemma Phillips, Marketing Analytics Manager, Online Fashion Retailer
“Grace and Louise’s model has provided extremely valuable insight, particularly in understanding the incremental value ...
Katherine Richards, Nutrition Policy and Advocacy Adviser at Save the Children UK
“Thank you again for such a thorough job. Honestly, I can’t tell you how great ...
Rob Beevers, Head of Effectiveness, OMD
“It has been an absolute pleasure to work with Grace this year at OMD, she ...
Tim Brandon, Associate Director, OMD
“When it was announced that Grace would be joining our team for an extended period ...
Marios Perrakis, Lead Data Scientist, ITV
“Grace and team have been an excellent partner in providing ITV with a robust and ...
Sarah Hunt, Managing Director, BrandScience
“Grace recently contracted with us at BrandScience for 6 months and it was a joy ...
Louise Cook, Managing Director, Holmes and Cook Ltd
“Of all the people I’ve worked with, Grace has to be the best at getting things ...
Alex Silk, Consultant Analyst, PHD Media
“I have worked alongside Grace for the past year. Over that time, she expertly project ...
Matthew Spillane, Senior Analyst, OMD Media
“I was fortunate to work with Grace on a very complex project this year and ...
OUR THINKING
The two tasks for online ads
This year Facebook is 15 and Google is 21, but as advertising channels for big ...
Lessons from 30 makeovers
Ever since Cinderella we’ve loved a makeover story. Re-casting someone who’s struggling as a diamond ...
The wrong and the real of it
This chart is probably the most famous theoretical illustration of how advertising works. But in ...
Social media is effectiveness marmite
It’s July 2020 and major brands are boycotting Facebook because of concerns about hateful content ...
It depends. Budget setting in the covid recession
It’s an uncomfortable truth that the right answer to big questions in marketing strategy is ...
Covid 19 and the economy
On 15th April, Grace did a podcast for marketing week to discuss what brands should ...
Marketing during Covid 19
This is the 2nd part of Grace’s contribution to marketing week’s podcast on 15th April. ...
Parent friendly working
This chart, from The Economist, is important. It shows that men and women’s pay are ...
3 predictions for 2020
1. Innovation in marketing analytics will be around targeted TV The share of UK households with ...
A career in data science
This is a talk that Grace gave to A-level students at Mulberry Academy, Shoreditch. It’s ...