RECENT PROJECTS
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Market mix modelling for a restaurant chain
Marketing analytics -
Market mix modelling for a UK broadcaster
Marketing analytics -
Ranking brands by their momentum
Marketing analytics -
Making the case for healthcare aid
Policy Research -
Marketing analytics for a credit card client
Marketing analytics -
Market mix modelling for an online retailer
Marketing analytics -
Econometrics for a UK toy manufacturer
Marketing analytics -
Market mix modelling for a UK energy supplier
Marketing analytics -
Analytics for 2018 IPA award entries
Marketing analytics -
Targeting health in deprived groups
Policy Research -
Market mix modelling for a UK insurer
Marketing analytics -
Econometrics for a healthcare provider
Marketing analytics
RECENT TESTIMONIALS
Ross Farquhar, Chief Marketing Officer, Wagamama
“Working with Grace and Louise to understand what is driving our performance and the contribution ...
Marios Perrakis, Lead Data Scientist, ITV
“Grace and team have been an excellent partner in providing ITV with a robust and ...
Paul Ridsdale, Director of Viewer Marketing, ITV
“Grace and the team at Gracious Economics have been fantastic partners to work with on ...
Charles Quartey, Head of Media, Barclays UK
“I had the pleasure of working with Dr Kite on several rounds of econometric modelling ...
Gemma Phillips, Marketing Analytics Manager, Online Fashion Retailer
“Grace and Louise’s model has provided extremely valuable insight, particularly in understanding the incremental value ...
Katherine Richards, Nutrition Policy and Advocacy Adviser at Save the Children UK
“Thank you again for such a thorough job. Honestly, I can’t tell you how great ...
Rob Beevers, Head of Effectiveness, OMD
“It has been an absolute pleasure to work with Grace this year at OMD, she ...
Louise Cook, Managing Director, Holmes and Cook Ltd
“Of all the people I’ve worked with, Grace has to be the best at getting things ...
Tim Brandon, Associate Director, OMD
“When it was announced that Grace would be joining our team for an extended period ...
Sarah Hunt, Managing Director, BrandScience
“Grace recently contracted with us at BrandScience for 6 months and it was a joy ...
Alex Silk, Consultant Analyst, PHD Media
“I have worked alongside Grace for the past year. Over that time, she expertly project ...
Matthew Spillane, Senior Analyst, OMD Media
“I was fortunate to work with Grace on a very complex project this year and ...